How SecureVision Scaled the "Human Touch" with Espy
Find out how SecureVision scaled the "Human Touch" to drive a 300% increase in executive meetings booked and 35% increase in closures.
300%
increase in meetings booked
35%
increase on proposals closed
30+ day
decrease in deal cycle
Objective
Objective
The Challenge: Scaling Presence Without Scaling Headcount
SecureVision, a Gulf Coast-based provider of premium internet infrastructure for apartment complexes, reached a pivotal moment after securing new funding. While their footprint in Alabama was strong, they faced a classic growth dilemma: How do you expand into new territories without losing the personal touch that made you successful?
Historically, SecureVision’s growth was driven by "boots on the ground" – walking into complexes and building face-to-face relationships with property owners. To grow nationally, they had two choices: hire massive sales teams in every state or find a smarter way to open doors.
Solution
Solution
The Strategy: Targeted Curation
SecureVision partnered with Espy to digitize their "human touch" approach. We collaborated with Dan vonHerrmann, Marketing Director at SecureVision, to design a pilot program targeting 12 high-value accounts (6 expansion accounts and 6 cold prospects).
The strategy was two-fold:
- Hyper-Personalized Boxes: For prospects where interests were known, we tailored every item to the individual.
- Brand-Values Boxes: For new prospects, we curated themed boxes that reflected SecureVision’s core values of reliability and superior connection.
Results
Results
The Results: Breaking Records and Opening Doors
The initial pilot of just 12 boxes immediately yielded 4 high-level meetings, providing an instant ROI and a proven roadmap for expansion. SecureVision has since integrated Espy as a primary pillar of their business development on a regular basis.
However, the most surprising success came when they applied Espy to the bottom of the funnel. By sending a premium Espy gift box immediately after a proposal was submitted, SecureVision saw a radical shift in their closing data:
- Conversion Rate on Proposals: Jumped from 30% to 65%.
- Deal Cycle: Decreased closing time by over 30 days.
- Meeting Rate: A consistent bridge to decision-makers who previously ignored digital outreach.
Why It Works
Why It Works
Gifting remains one of the most underrated levers for prospecting or re-engaging “warm” or "lost" leads and bypassing gatekeepers. According to recent data, 68% of sales leaders report that tangible gifting is the most effective way to reach high-level decision-makers who are otherwise fatigued by digital noise.
"Espy has helped us immensely, especially with getting executive-level recipients to meetings. We’ve found that gifting has also improved our closing rates and led to a decrease of over 30 days in our sales cycle."