News

The Sales Advantage That AI Can't Replicate

AI is moving fast and it's completely changing the sales game.Last week, I spoke with a sales manager and two AE's who sell high-value services, and they are all encountering a similar problem: they're struggling to get prospects on calls. Their top-tier clients are likely inundated with incredibly well-crafted, "personalized" emails, and they're all looking for creative ways to break through the noise.A thoughtful and tailored gift shows your prospective client you truly understand them, which is a great start to building a long-lasting relationship in a world that feels increasingly automated.A few examples of this:• Tickets to a soccer game if you know they like soccer (this works for me btw, and the World Cup is coming up...)• A gift card to a local restaurant that reflects their diet• An Espy box – if you filled out the questionnaire for me for example, I may receive a premium gym shirt, whiskey smoker and other items that reflect my personality/habits.